GreenTowers had a good website but they felt it was underperforming — not bringing the leads hoped for. They knew it needed to have greater visibility in search engine result pages, which would result in more new customers or added business.
The PennTAP Connection
PennTAP participated in a presentation at New Leaf Initiative co-working space during the Penn State Global Entrepreneurship Week. PennTAP consultants spoke with GreenTowers after the presentation resulting in the service offering from PennTAP.
PennTAP provided GreenTowers two different services:
- Website assessment — PennTAP evaluated their website comparing it to industry standards, best practices, and expected norms identifying strengths and positives, as well as weaknesses and opportunities for improvements.
- Intensive search engine optimization training session — Called SEO: Basic Elements Simply Explained, this training equipped GreenTowers with SEO knowledge, examples, samples, web-based tools, and more to improve their website rankings.
GreenTowers reported preliminary estimated economic benefits of $30,000, including:
- $25,000 sales increase
- 2 days saved
- $850 cost savings
243 S. Allen Street
State College PA 16801